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Showing posts from January, 2009

Cheap electronics and a loss of innocence

Today I decided to buy a new USB flash drive, seeing as I appear to have lost my old Kingston DataTraveler II down the back of a sofa somewhere. I figured I'd probably end up paying about a tenner, although most non-specialist shops sell them for about 20 quid or so. Imagine my surprise, then, when I checked the Boots photo centre and they had 4GB Sony MicroVault drives reduced from £24.99 to £4.99!
So, while making a mental note that these things might eBay well, I headed to the till. While waiting, I perused the pack to make sure it wasn't going to be crippled in any way. Right on the front was a big star that I'd managed to previously miss, advertising the fact that the new Sugababes album is preloaded in MP3 format. I'm not sure the Sugababes would be pleased to know that their inclusion warranted a 80% price reduction!
I found this use of MP3 format very interesting indeed. Sony are no strangers to negativepublicity over their DRM policies. In fact, they are known…